Choice Hotels Canada® partners with experts in hotel development to bring you the topics, insights and tips that may have the most impact on the success of your hotel investment, including:

  • The ins and outs of hotel financing
  • How to select the right location
  • What to consider when it comes to third party hotel management
  • Answers to all your soft branding questions

To access one of our white papers, simply click on your selection below and complete the form to receive your copy.

White Papers


A new hotel build or conversion can generate lucrative returns. However, to achieve those returns, you need to understand financing, how to value your property and the hotel market in Canada.

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SOFT BRANDING: What it is, why it works and how you can benefit

Download our white paper on Soft Branding where you’ll learn more about the advantages of soft branding, the markets where soft-branded hotels perform best, alternatives to soft branding and the forecast for soft-branded hotels. By understanding the fundamentals, you’ll be able to make an informed decision on whether soft-branding is right for your property.

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CHOOSING A HOTEL LOCATION: Key factors you should know

It’s true what they say that there are three things that matter most in property selection: location, location, location. Download our white paper on CHOOSING A HOTEL LOCATION where we examine a host of factors, including corporate and leisure demand generators, supply and demand of nearby hotels, site relevance and the outlook for economic and travel growth.

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THIRD PARTY HOTEL MANAGEMENT: A smart choice in today's changing hotel landscape

Whether you’re an experienced hotel investor with multiple properties or a first-time hotel owner, managing a hotel efficiently and consistently filling your rooms can be challenging. Find out how third-party hotel management can help in this special whitepaper.

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In our post pandemic world, there are many factors determining how hotels are valued considering the impact to revenue over the past two years. Join Choice Hotels Canada's National Director of Franchise Development, Graham Marsh as he discusses recent perspectives on hotel valuations and the future of hospitality investment with a panel of experts including Brian Flood, Executive Vice President at Cushman & Wakefield, Monique Rosszell, Senior Managing Partner at HVS, and Alam Pirani Executive Managing Director at Colliers Hotels in this special live episode brought to you from our 2022 Fall Conference in Niagara Falls.


Many hotels live and die by their repeat clientele, but how can hoteliers build loyalty in a world where guests have more options than ever before? Veteran loyalty consultant Steve Allmen says that while rewards can get people through the door, true loyalty begins with trust, great service, and gratitude. The president of Loyalty and Co. sat down with us to discuss how loyalty can help build consumer confidence, getting staff involved, and bridging the digital and physical guest experience.

The Midscale Hotel Brand Landscape: Past, Present, and Future

With the opening of the 100th Quality brand hotel in Canada, Development Insights sits down with Cushman and Wakefield Hospitality Vice President and Practice Leader Brian Flood to examine the midscale hotel segment and the ways it’s evolved from simple roadside inns to a diverse range of hotels. They also look to the future, and what post-pandemic travel trends could mean for midscale hotel operators.